not just corporate design: thoughtful brand handling

if you're here, you're looking for strategy and design that aligns with your specific market. It's not about me...it's about you and how I can help you achieve your goals!

web

Creation

fully Responsive, E-commerce, Landing Pages, Micro-Sites, you name it.  from low fidelity prototypes to hi fidelity comps. sometimes  i take sites thru development. sometimes i work in concert with developers. ux is always the driver

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print

Design

brochures,  annual reports, ad slicks, sales sheets, presentation or conference materials , posters, menus, invitations...whatever you need to be in print, I will create it and produce technical files that work with your printer based on their particular specs.

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e-mail

design & coding

email flights should replicate the experience of the  brand, while also engaging the audience and being specific to highlight the cta. I employ the most respected database marketing platforms available to deploy responsive and compliant eblasts.

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Social

& identity

business cards, letterhead, envelopes, PowerPoint shows, tradeshow materials, and most especially, creative, targeted, and relevant social media campaigns: messaging and rich-media materials including copywriting, design, animation and video.

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Hello!

I’m Diane Boichut

Digital Designer & Hands-On Art Director

With a passion for communications, a penchant for perfection, and a work ethic that's borderline OCD, I've served on many creative, technology and marketing teams across the globe to create art and commerce for a wide range of clients. Strategizing, leading, mentoring...all in a day's work.

As a multimedia designer and art director specializing in branding and rebranding initiatives since 2002, I've worked with a number of high profile accounts such as The City of Chicago, Northrop Grumman, AonRe, Better Homes & Gardens, CareerBuilder, SMS Assist a Pritzker Group Company, Radisson SAS, Teri Jon and PepsiCo among others and most recently with retailer/e-tailer Noble Outfitters to steer their brand across multiple channels, as well as many entrepreneurial and small business endeavors. Prior to that time, I held senior communications consulting and creative positions with Aon Worldwide and was Director - Corporate Media for USA Health Network (a national healthcare organization with several divisions in the same vertical space.)

From logo, collateral, out-of-home and corporate identity design to web, social and email design/development and best practices, to video production, scripting, editing and compilation... I keep my hands in all things media.

Interestingly and unlike most designers, I began my career as a copywriter/editor and campaign conceptualist; writing for a bevy of accounts in the quick service food and multi-chain theater verticals including KFC, Perkin’s Family Restaurants, Pizzeria Uno, Friendly’s and UA Theatre Group. It’s this marcom and advertising background (conceptual and analytical) that I believe sets me apart from other designers or art directors who may have the creative chops but lack the big picture know-how to make media that does the heavy lifting.

As both a marketing designer and communications strategist, I’m responsible for a variety of deliverables and budgets targeting multiple audience levels, sales objectives and bottom-line goals.

Check out my work

Web

Your website creates an impression about your organization in the hearts and minds of its viewers. Therefore, it’s critical to get the right image across immediately or you run the risk of people departing because their expectation of your organization was something entirely else. You have 2 seconds. Did you engage your audience? 

Email

as a skilled marcom professional first, i understand image building from a design point of view. and because it’s too easy for visitors to move on, my design goal is to create a unique, interesting and welcoming digital atmosphere so your audience will absorb your message and respond to your call-to-action.

Print

brochures, ad slicks, sales sheets, presentation or tradeshow materials , posters, menus, invitations...whatever you need to be in print, I will create it and produce technical files that work with your printer based on their particular specs.  

Social +

If you don't currently have a logo, icon or stylized identity, I can help you by using or enhancing existing service marks, or creating new art and graphics Then...business cards, letterhead, envelopes, mailing labels, PowerPoint slides, and most especially, highly targeted, creative social media campaigns: messaging and rich-media materials including design, animation and video.

Clients are Talking...

"Diane Boichut has been a fantastic addition and was always a pleasure to work with.  She was used on the toughest of projects and successfully completed each project on time and with a smile.  It was always refreshing to know that she would do whatever it took to get the project done, even if it meant waking up at 3:00am to get an early start to the day.  Diane also added to the culture of the company and was a huge favorite. While I have moved along as well, I will always miss Diane.  She is always welcome to work with any of my teams."

brian rogers, Digital Commerce Leader, NewBalance.com


"i want to personally acknowledge that there would've been no way that we'd have completed this (rebranding & website) project without diane's expert guidance through the entire process. she's been a true partner to me on every step of the journey. thank you, diane, from the bottom of my heart for your vision, wisdom and creative talents - which are off the charts. it's a joy working with you every day!" 

john martin, evp marketing, sms assist, a pritzker group company 


"we’ve been extremely pleased with the results from diane. her work is top notch. diane is a good communicator which translates into a very efficient working relationship and higher satisfaction rate from our customer. in addition to providing excellent graphics and solid technical support, she is also good working with people and listening to their concerns. she understands what customer service is all about. we appreciate the contributions she brought to our program."

david w. hammond, spiders program manager, northrop grumman


"Diane is one of the best -- no, I correct myself -- the best web designer with whom I have worked in the past 20 years. She leverages a stunning combination of genuine artistry, commercial applicability, street-smart business sense, and optimism about the potential of business in this challenging age -- but all of  that is topped off by a singular realism about any project she accepts. To sum it up, she knows what she is doing. And I respect that. (I was referred to her by one of her customers, and I have  never looked back.)"

greg vartanian, the vintage press, the southern pacific depot, jack & charlie's


"diane is not simply a graphic designer, she is an artistic genius. a consummate professional, diane beautifully brought to fruition the visions of my mind in a manner that was incredibly creative, thoughtful, and time efficient. she is more than worth every single penny."

justin carter, producer/show runner, breaking & entering tv


"Diane Boichut is a brilliant designer with an incredible vision to bring forth stunning, memorable websites. Her work is well thought out & creates an impact which sets her work apart from other designers. She consistently works fast & listens to what people want. Dealing with designers can be very frustrating, but dealing with Diane is always pleasurable; which in itself is amazing since  sometimes the best designers are the hardest to work with. I highly recommend Diane to anyone who wants a stunning, easy to navigate, contemporary website."

Christianne Schelling, DVM, Schelling Veterinary Group


"diane helped our business by creating a fantastic logo and an impressive website that included a video, which she shot and edited. her ability to listen to your ideas and create a finished product that is exactly what you wanted, actually often times better than what you had imagined, is incredible! she is everything that you could want from someone in her field! she listens, she is creative and above all else, she is a true professional!"

jean-pierre duteron, founder & chief executive officer, pearson- private social circle


"diane is a gem. we've used her for a variety of projects and have always been happy with the results. whether you have a fully-formed idea of a finished product or give her creative license to come up with a concept, the end result is a masterfully designed product. her graphics have a unique visual flare and a style that bursts off the screen. and she works remarkably fast and her pricing is extremely competitive. would highly recommend her services."

shervin eftekhari, president, zander insurance group


"we searched far and wide for a web designer who could translate our ideas into attractive yet functional designs. diane has done just that and more. i give her the highest recommendation. she’s easy to work with, very fast, and has stayed within budget on projects big and small."

greg letourneau, ceo, knowlera media 


"I knew Diane would design a beautiful website because I had seen her work and was very impressed. What I did not know was that in addition to a first-class web designer, I was also entering into an inspiring creative partnership. What a delight--and relief-- it is to work with Diane. The delight part is that she has the technological savvy and experience to produce an accessible and easy-to-navigate site, not only for site visitors, but behind the scenes, for me. Her marketing ideas and execution are brilliant and effective. Her sense of aesthetics and color are remarkable. Her ability to efficiently implement resources to create a quality product is most impressive. The relief part is that she listens, explains tech requirements in language a non-techie can understand, responds immediately to any changes and ideas, and most of all, is a woman of great integrity. She also is fun and funny and it always makes my day to talk with her."

 Rae Ann Kumelos, Ph.D., Voice of the Animal - XM Satellite Radio


"i'm a perfectionist and my search for a good designer took me on a long journey. i learned the hard way that the majority of designers lack either concept, design and artistic creativity or professionalism and communication skills...or both. another option was to work with a web company or firm; they might be more reliable, but unquestionably more expensive with limited desire to truly understand my goals. then i found diane. she is an expert and offers the hard to find characteristics mentioned above...all in one.  i find myself thinking over and over how good she is -- beyond being a great designer -- her listening and communication skills are incomparable and she's a great collaborator, consultant and steward of the entire creative process! i am very pleased with my website and online store. and one more thing about diane, she accomplishes tasks much faster than you think she will...so be prepared!"

yosi baron, owner, art of diamonds